freight-brokerage
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Guillermo Garcia
Guillermo Garcia is the co-founder and CEO of SmartHop, a Miami-based platform that acts as an autonomous dispatcher and 'business-in-a-box' for small trucking companies and owner-operators. A Venezuelan industrial engineer who started out delivering pet food, he built a bootstrapped ~500-employee logistics company back home before political and economic instability pushed him to the U.S. After studying at Columbia and running an over-the-road fleet in Miami, he founded SmartHop in 2017-2018 to give independent truckers the software, load recommendations, and financial tools that big carriers take for granted. SmartHop has raised over $56M, including a $30M+ Series B in 2022.
Justin Hall
Justin Hall is Co-Founder and Chief Commercial Officer of Augment, a San Francisco-based AI startup building 'Augie' — an AI teammate purpose-built for logistics operations. With 25 years spent founding, scaling, and selling logistics companies, Hall has held executive roles at YRC Worldwide (a $5B LTL carrier), PRIMO Logistics, and his own firm Logistics Planning Services before it was acquired by GlobalTranz. At Augment, he helped raise $110M in under six months — a $25M seed round in early 2025 and an $85M Series A in September 2025 — to automate complex freight workflows end-to-end. Outside of logistics, Hall founded Change Starts with Me, a nonprofit supporting BIPOC founders and underserved communities in the Twin Cities.