fran-horowitz
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Fran Horowitz and the case for being normal
She spent decades learning how people buy clothes. At Abercrombie & Fitch, Fran Horowitz put that education to work by making a once exclusionary retailer more willing to listen.
Abercrombie & Fitch Co.
Abercrombie & Fitch Co. (NYSE: ANF) is a Columbus, Ohio-based global specialty apparel retailer that operates a family of brands - Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks, Social Tourist and the YPB activewear line - across roughly 840 company-operated stores, a franchise network and a digital business that accounts for close to half of revenue. Founded in 1892 as a Manhattan outfitter that supplied Theodore Roosevelt's safaris and counted Ernest Hemingway among its customers, the company spent the 2010s dismantling the exclusionary teen-mall identity it had built in the 1990s and 2000s. Under CEO Fran Horowitz, who took over in 2017, it split its two flagship brands into distinct demographic lanes - Abercrombie for millennials in their twenties and thirties, Hollister for teenagers - shrank store footprints, and rebuilt merchandising around a lean-inventory 'chase' model that reads early demand signals and reorders fast. The approach produced record fiscal 2025 net sales of $5.27 billion, a third straight year of double-digit operating margin, and one of the more complete reputational reversals in modern American retail.