fractal-design
(2)Legend
Company
Founder · Executive · Operator
Hannes Wallin’s case for leaving things out
A mouse mat paid for an early advertisement. A snowflake helped inspire a brand. Hannes Wallin built Fractal Design by paying attention to small things, then handed over the CEO role to focus on the company’s future.
hannes-wallin · fractal-designRead →
Hardware · Gaming · Consumer
Fractal Design Bet Gamers Would Grow Up. Nine Million Products Later, the PC Case Looks Like Furniture.
The Swedish hardware company built a global business by noticing that gamers age, apartments have furniture, and a powerful PC does not need to look like an alien aquarium. Its next test is whether that taste can travel from cases to the whole gaming station.
fractal-design · pc-casesRead →