Geoff Michener began with people checking small businesses in Mexico. A decade later, Dataplor sells global place and foot-traffic intelligence - and its most useful lesson is the pivot from custom fieldwork to a data subscription that gets more valuable every time the real world changes.
Kepler Analytics is a Melbourne-founded retail technology company that helps brick-and-mortar retailers grow store sales through AI-powered foot-traffic sensors and a cloud analytics platform. By measuring how many people pass by, enter, dwell and convert in a store, Kepler turns physical retail into a data-driven operation - benchmarking store performance, guiding staffing and layout, and informing where to open, close or renegotiate leases. The company serves roughly 500 retailers across more than 30,000 locations in 35 countries.
Foursquare is a geospatial technology company that turns the physical world into structured, privacy-minded location data. Once known for the check-in app that helped popularize mobile location sharing, the company reinvented itself as an independent location-intelligence platform. Its products - Places, Movement SDK, Studio, and the Graph - supply a database of 120+ million points of interest and movement signals that power maps, marketing, analytics, and app features for companies including Apple, Uber, Snapchat, and Spotify.