Alison Roman is a New York-based food writer, cookbook author, and newsletter publisher who turned unfussy home cooking into a cultural phenomenon. Best known for viral recipes like #TheCookies, #TheStew, and #ThePasta, she has authored four solo cookbooks - including the NYT bestsellers 'Nothing Fancy' and 'Something from Nothing' - and built a fiercely loyal subscriber base through her candid, witty voice. After stints at Bon Appétit, BuzzFeed, and the New York Times, she went fully independent, launching a newsletter, YouTube series, a Catskills corner store called First Bloom, and her own tomato sauce line in 2025.
Amanda Natividad is VP of Marketing and Chief Evangelist at SparkToro, the audience research platform co-founded by Rand Fishkin. She coined the term 'zero-click content' — the practice of creating platform-native content that delivers full value without requiring a click — and turned it into a framework, a podcast, a consultancy, and a forthcoming book. A trained chef and former tech journalist before she was ever a marketer, Amanda brings a rare blend of narrative discipline, culinary generosity, and data-driven rigor to a field that often settles for one of the three. Her newsletter 'The Menu' reaches 16,000+ subscribers and was named by Forbes among the top marketing newsletters. She has 200,000+ combined social followers and has guest lectured at Columbia Business School, Cornell, Stanford, and the University of Washington.
Virginia Sole-Smith is an award-winning journalist, NYT-bestselling author, and creator of Burnt Toast - a newsletter and podcast with 66,000+ subscribers dedicated to dismantling diet culture and anti-fat bias. Her books 'The Eating Instinct' (2018) and 'Fat Talk: Parenting in the Age of Diet Culture' (2023) have made her one of the most influential voices in fat liberation and body-positive parenting. She writes with unflinching clarity and warmth, blending rigorous investigative reporting with deeply personal narrative.