Rhett McLaughlin and Link Neal are an American comedy duo and lifelong best friends who have built one of YouTube's most enduring empires — Good Mythical Morning — into a daily talk show with over 19.5 million subscribers and 10.8 billion views. Operating out of Burbank as Mythical Entertainment, they create shows, podcasts, merchandise, books, and live experiences, ranking #4 on Forbes' 2025 highest-earning creator list with $36M in annual earnings.
Adam Ragusea is an American YouTuber, food writer, and former public-radio reporter who turned a kitchen-counter pizza video into a 2.6-million-subscriber cooking empire. A former journalism professor at Mercer University, he treats recipes the way a beat reporter treats a city hall meeting: with curiosity, skepticism, and a willingness to season the cutting board instead of the steak.
Andrew Rea is the New York filmmaker turned YouTube cook behind Binging with Babish, the channel that recreates dishes from movies and TV. What began as a one-man bit in a Queens apartment is now Babish Culinary Universe: a network of shows, three cookbooks, a branded cookware line, and roughly ten million subscribers who recognize him by his hands and his voice before his face.
Ethan Chlebowski is an American cooking educator and YouTuber who teaches home cooks the how and why behind food. After leaving a consulting job at Deloitte, he turned a weekend hobby into a 2M+ subscriber channel and founded Cook Well, a learning-first recipe platform and companion app.
Joshua Weissman is a Los Angeles-born, Austin-based YouTube chef and cookbook author who turned a teenage weight-loss journey into one of the largest cooking channels on the internet. With over 10.6 million YouTube subscribers, 2.2 billion views, and two New York Times bestselling cookbooks, Weissman blends fine-dining technique with everyday accessibility, making professional-grade cooking feel thrillingly achievable. He launched his first food blog at 16, published his first cookbook at 18, trained in Austin's fine-dining scene at Uchiko, and eventually left restaurant kitchens to go full-time on YouTube in 2019.
Alison Roman is a New York-based food writer, cookbook author, and newsletter publisher who turned unfussy home cooking into a cultural phenomenon. Best known for viral recipes like #TheCookies, #TheStew, and #ThePasta, she has authored four solo cookbooks - including the NYT bestsellers 'Nothing Fancy' and 'Something from Nothing' - and built a fiercely loyal subscriber base through her candid, witty voice. After stints at Bon Appétit, BuzzFeed, and the New York Times, she went fully independent, launching a newsletter, YouTube series, a Catskills corner store called First Bloom, and her own tomato sauce line in 2025.
Amanda Natividad is VP of Marketing and Chief Evangelist at SparkToro, the audience research platform co-founded by Rand Fishkin. She coined the term 'zero-click content' — the practice of creating platform-native content that delivers full value without requiring a click — and turned it into a framework, a podcast, a consultancy, and a forthcoming book. A trained chef and former tech journalist before she was ever a marketer, Amanda brings a rare blend of narrative discipline, culinary generosity, and data-driven rigor to a field that often settles for one of the three. Her newsletter 'The Menu' reaches 16,000+ subscribers and was named by Forbes among the top marketing newsletters. She has 200,000+ combined social followers and has guest lectured at Columbia Business School, Cornell, Stanford, and the University of Washington.
Virginia Sole-Smith is an award-winning journalist, NYT-bestselling author, and creator of Burnt Toast - a newsletter and podcast with 66,000+ subscribers dedicated to dismantling diet culture and anti-fat bias. Her books 'The Eating Instinct' (2018) and 'Fat Talk: Parenting in the Age of Diet Culture' (2023) have made her one of the most influential voices in fat liberation and body-positive parenting. She writes with unflinching clarity and warmth, blending rigorous investigative reporting with deeply personal narrative.