fit-technology
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The Two Marketers Who Turned Body Scans Into 150 Sizes of Shirt
Kirk Keel and Matt Hornbuckle had no apparel experience and one stubborn idea: that most men's shirts fit badly because there aren't enough sizes. So they built 150 of them.
The 99-Year-Old Skate Company Turning Fit Into Hockey’s Next Product
Bauer changed hockey by fastening the blade to the boot. Nearly a century later, it is trying to own every millimeter between the player and the ice.
DXL Group
DXL built a national retail business around a deceptively hard problem: a bigger size is not the same thing as a better fit. Now its stores, private labels and body-scanning technology are turning that lesson into an operating system for an overlooked menswear market.
Kellwood Company
Kellwood Company is an American apparel design, sourcing, manufacturing and marketing firm founded in 1961. It builds and operates women's, juniors' and girls' fashion brands - including Democracy, Jolt, Briggs New York, Rewind, My Michelle and Wit & Wisdom - and provides private-label and full-package product development, sourcing, quality assurance and distribution services for major retailers such as Nordstrom, Macy's, Kohl's, Dillard's, Target and Costco.
Generation Tux
Generation Tux is an online suit and tuxedo rental company founded in 2014 by Men's Wearhouse founder George Zimmer. It rents and ships formalwear directly to customers by mail, using a data- and AI-driven fit model to size customers remotely, with free home try-ons, easy returns, and group-coordination tools for wedding parties. After acquiring rival Menguin in 2017, the company expanded from pure e-commerce into physical showrooms and retail partnerships with David's Bridal and Kleinfeld Bridal.