fan-experience
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True North Brought Back Winnipeg's Jets. Now It Wants to Fix the Blocks Around Them.
The company spent decades turning hockey demand into an arena, a franchise and a downtown ecosystem. Its next test is harder: converting a tired shopping mall into a C$650 million mix of healthcare, housing and public life.
Atlanta's Hawks Learned to Sell More Than Basketball
The box score is only the front door. Behind it sits an Atlanta entertainment business that sells belonging - through basketball, concerts, commerce, civic programs and one very busy downtown arena.
Live Nation Entertainment
It books the band, owns the room, prints the ticket and sells the beer sponsorship. Inside the $23-billion machine that moves 150 million concertgoers a year - and the antitrust fight over whether one company should do all of that.
Minnesota Vikings
Minnesota's NFL franchise has spent six decades turning purple, ritual and recurring heartbreak into a durable consumer business. Its real product is bigger than football: a weekly reason for millions of people to belong.
SeatGeek
SeatGeek is a New York-based ticketing company that runs a mobile-first marketplace for live sports, concerts and theater alongside an enterprise platform that powers primary ticketing for teams, leagues and venues. It is best known for Deal Score, an algorithm that rates every listing by price and seat value, and it competes with Ticketmaster and StubHub across both the primary and secondary ticket markets.