experiential-retail
(3)
Sur La Table
The 1972 Pike Place kitchen shop that turned selling whisks into teaching dinner - and survived a pandemic bankruptcy by betting the store on the class.
Frank Berman
Frank Berman is the Executive Vice President and Chief Marketing Officer of Bloomingdale's, where he has spent his entire 30-plus year career - starting in 1991 as a housewares business manager and rising through buying and loyalty roles to lead marketing for the 150-plus-year-old luxury department store. He built his reputation on keeping the brand 'fun,' framing Bloomingdale's as a place to buy wants not needs, and steering high-profile experiential campaigns from rotating themed pop-ups to the Wicked-themed holiday takeover and the retailer's 150th anniversary gala.
Figure8
Figure8 is a New York-based, experience-first development company founded by Maryellis Bunn and Manish Vora, the team behind the Museum of Ice Cream. It designs and operates 'experiums' - large-scale immersive, multi-sensory spaces built to draw people offline and into shared, playful, in-person moments. Backed by a $40M Series A at a reported $200M valuation, Figure8 builds and scales its own experiential brands while taking on commissioned activations for outside partners.