experiential-entertainment
(3)
Color Factory sells the right to play
A sold-out San Francisco pop-up became a three-city art business by giving grown-ups something surprisingly scarce: permission to join in. The photographs are only part of the transaction.
Summit Ventures Is Building a Portfolio You Can Walk Into
A waterfront complex, immersive art, a boat club and a working ranch look like unrelated bets. Summit Ventures treats them as one operating system - capital, property and experiences designed to reinforce one another.
BEAT THE BOMB
BEAT THE BOMB is an immersive social entertainment company that turns teamwork into a real-life video game. Squads of four to six players suit up in hazmat gear and battle through a series of high-tech, motion- and touch-driven game rooms - dodging lasers, cracking codes, and racing a Bomb Clock. Fail the final mission and you get blasted with paint, foam, or slime. Founded in Brooklyn in 2017 by former Tough Mudder executive Alex Patterson, the company has grown into a national chain backed by $22M in venture funding, hosting corporate outings, school groups, and birthday parties across multiple U.S. cities.