event-registration
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Eventbrite and the price of an empty room
Eventbrite made it easier to put on a show. Its costly experiment with organizer fees revealed something harder: keeping the people who fill the calendar.
TCS Software keeps the human in the system
WebSuite2 brings an association’s website, members, payments and messages into one place. TCS Software’s more revealing promise is what happens when someone needs help.
vFairs and the art of making the queue disappear
An event can have a brilliant keynote and still lose the room at registration. vFairs has built a business around the small handoffs that decide whether people get in, meet someone useful, and come back.
Event Citadel Bought a 1976 Trade-Show Workhorse - Now It Wants to Turn Every Badge Scan Into a Business Signal
The company behind millions of registrations is betting that the dullest moment at a conference - the badge scan - can become its most valuable data point. The playbook is equal parts software, field crews and half a century of scar tissue.