ethical-jewelry
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Aurate Found a Cheaper Way Into the Jewelry Store
The New York jewelry brand began with green fingers and a price complaint. Its sharper move came later: letting other retailers provide the glass cases.
Brilliant Earth
Brilliant Earth is a San Francisco-based fine jewelry company that built a business on a simple premise: customers should be able to know where their diamonds and gold come from. Founded in 2005 by Stanford classmates Beth Gerstein and Eric Grossberg, the company pioneered the market for ethically sourced engagement rings, natural and lab-grown diamonds, and recycled precious metals. It went public on the Nasdaq in 2021 (ticker BRLT) and operates an omnichannel model spanning e-commerce and dozens of US showrooms.
Beth Gerstein
Beth Gerstein co-founded Brilliant Earth in 2005 after a personal search for an ethically sourced engagement ring turned up nothing worth buying. An engineer by training (Duke BS at 19, MIT MS, Stanford MBA), she built a company that now generates $422 million in annual revenue and trades on Nasdaq (BRLT). Brilliant Earth is the rare luxury brand that treats supply chain transparency as a marketing advantage rather than a compliance headache - offering Beyond Conflict Free diamonds with traceable origins, lab-grown stones, and recycled metals. Under Gerstein's leadership, the company has donated over $2 million through the Brilliant Earth Foundation, partnered with Dr. Jane Goodall on conservation collections, and expanded to 28+ showrooms while maintaining 14 consecutive quarters of profitability as a public company.