estate-settlement
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Empathy Turned Grief's Worst Chore List Into a 50-Million-Person Benefit
The startup began with an app for the brutal paperwork after a death. Its bigger invention was persuading insurers and employers to put practical, human-guided care inside benefits people already have.
Alix
Alix is a San Francisco wealthtech company that automates estate settlement, the slow, paperwork-heavy process of closing a person's affairs after they die. Pairing agentic AI with human Settlement Specialists, Alix handles 100+ tasks, from asset discovery and debt negotiation to probate filings and account closures, that typically take an executor up to 900 hours over 9 to 18 months. Founded in 2023 by Alexandra Mysoor and Hugh Tamassia, the company raised a $20M Series A in July 2025 led by Acrew Capital, with backing from Charles Schwab and Edward Jones Ventures.
Alexandra Mysoor
Alexandra Mysoor is the co-founder and CEO of Alix, an AI-powered estate settlement platform built to guide families through the 600-900 hours of paperwork that follow a death. After 20 years launching and scaling consumer brands and running her own global manufacturing and investment firm, Mysoor Industries, she started Alix in 2022 when settling a best friend's mother's estate consumed 900 hours of her life. Alix raised a $20M Series A in July 2025 from Acrew Capital, Charles Schwab and Edward Jones Ventures. She also sits on the board of Security National Financial Corporation.