equipment-finance
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Bart Longson and the Business of the Right Call
He spent weekends ruling on inches and weekdays building companies. The same instinct carried Bart Longson from a recession-battered real-estate business to Clicklease: decide, adjust, and keep the play moving.
Alfa’s real product is a lender’s next chapter
Behind the car payment sits a software problem that can outlive the car. Alfa Financial Software has built its business around replacing those systems - and staying for the next chapter.
The 54-Year-Old Machine Behind the Money Businesses Haven't Been Paid Yet
Lendscape has spent five decades turning invoices, ledgers and collateral into usable lending data. Its latest act is to make that old financial machinery cloud-native, connected and much less manual.
Steve O'Leary and the Machinery of Money
A career that began with winding down a leasing book became four decades of building them. At Clarus Capital, Steve O'Leary is betting that patient underwriting, longtime colleagues and private credit can keep American equipment moving.
Kiran Kapur Built a Lender for the Deals That Need a Second Look
After decades inside large finance companies, Kiran Kapur made his first entrepreneurial bet on a neglected corner of the middle market. Ten years later, 36th Street Capital shows what can happen when a lender treats complexity as work to be understood, not a reason to walk away.
Clarus Capital Put a $100 Million Ceiling on the Machine Room - Then Banks Stepped Back
The Boston lender built a private-credit business around an unfashionable truth: factories, fleets and data centers still need expensive physical things. Its playbook pairs leveraged-credit judgment with equipment expertise - and turns those contracts into repeatable capital-market fuel.
The $1 Billion Machine Behind the Machines
36th Street Capital turns forklifts, servers and factory floors into financial flexibility. Its quiet advantage is a hybrid funding engine built for deals that do not fit neatly inside a bank's credit box.
The 200-Year-Old Bank Betting on the Middle of the Market
A Cleveland bank with roots older than most of the states it serves is leaning into middle-market companies, digital lending, and a $2.8 billion vote of confidence from Scotiabank. Here is how KeyBank actually makes money - and who it makes money for.
The Depression-Era Passbook Bank That Grew Into an $80 Billion Northeast Powerhouse
Started with $25,000 in Depression-era Waterbury, Webster now runs $80 billion in assets and a national health-savings business - and just agreed to sell itself to Santander for $12.3 billion.
Atlantic Union Bank
Atlantic Union Bank grew from a $2,500 rural institution into a $38.1 billion Mid-Atlantic franchise. Its wager is that scale and local judgment can still share the same balance sheet.
Heron Data
Heron Data builds AI software that automates document-heavy workflows in financial services - reading, extracting, enriching and routing the messy bank statements, tax forms, applications and claims that pile up in lending, equipment finance and insurance. Founded in 2020 and operating as Open Credit Technologies, Inc., the company turns unstructured paperwork into structured data and syncs it directly into customers' CRMs. It serves 150+ fintechs, financiers and insurers, processes hundreds of thousands of documents weekly, and raised a $16M Series A led by Insight Partners in July 2025.
Rohan Marfatia
Rohan Marfatia is the CEO of DataCRaiM, Inc. (formerly Beround), a technology consulting firm specializing in Data, AI, and CRM solutions for equipment leasing, finance, and MedTech/healthcare sectors. With over 20 years of experience across India, the UK, the Netherlands, and the United States, he has built a career at the intersection of enterprise technology and human-centered leadership. A TEDx and keynote speaker, President of IAMCP Northern California, and a 2024 Fremont mayoral candidate, Marfatia is also running for Alameda County Supervisor in 2026. He holds an MBA from Washington University in St. Louis and an engineering degree from Sardar Patel University.