enterprise-ecommerce
(3)
Zoovu sells the answer, not the endless aisle
A catalog can tell you what a product is. Zoovu wants it to tell you whether that product belongs in your life - and its route from guided selling to AI shopping reveals how much work that translation takes.
BigCommerce Built an Escape Hatch for Brands Too Complicated for a Template
The Austin software company spent years selling freedom from server maintenance. Now it is selling freedom from platform lock-in - while teaching product catalogs to show up wherever people, marketplaces, or AI agents decide to shop.
Commerce
Commerce (Commerce.com, Inc., Nasdaq: CMRC) is the parent brand of BigCommerce, Feedonomics and Makeswift, formed when BigCommerce rebranded on July 31, 2025. It positions itself as an open, AI-driven commerce ecosystem that combines an enterprise ecommerce operating system (BigCommerce), AI-powered product-data optimization and syndication (Feedonomics), and a visual, composable storefront builder (Makeswift). The company targets complex B2B and B2C brands that need to manage owned sites, marketplaces, wholesale and social channels, and is orienting its roadmap toward 'agentic commerce' where AI answer engines like ChatGPT and Perplexity drive product discovery.