Tessell sells the convenience of managed databases while the customer keeps the data in its own cloud account. That small architectural choice has become a large argument about control, cost, and who gets to hold the keys.
A request from Schneider Electric became a 12-petabyte data platform. Now Odaseva is trying to turn the least glamorous layer of Salesforce - backup - into the control plane for resilience, compliance and AI.
Informatica spent three decades cleaning up the mess behind corporate software. Salesforce walked away once, came back at $25 a share, and paid roughly $8 billion for the layer that keeps AI agents from confidently acting on bad data.