
From social listening to passwordless identity to AI-guided onboarding, the Enboarder CMO keeps returning to one stubborn question: where does software make life harder than it needs to be?

He cleaned snow from German train platforms before dawn, learned enterprise software from the inside, and turned one stubborn question into two companies: why do expensive tools so often fail the people using them?

From newspaper classifieds to social recruiting, skills tests and employee onboarding, Dan Finnigan has kept returning to one question: how can technology make the first days of work feel more human?
Hakan Unsal is the founder and CEO of Primerli, a Los Angeles area edtech company that compresses how an entire industry works into one-hour, entertainment-quality crash courses. A former BCG principal with a Cornell master's and a Columbia PhD, he started Primerli after years of cramming on unfamiliar sectors before client projects convinced him that slide decks are a terrible way to learn. His pitch: professional training should feel less like a lecture and more like a documentary you actually want to finish.
Yoav Einav is the CEO and co-founder of Guidde, the AI-powered video documentation platform that turns complex enterprise workflows into step-by-step video guides in minutes. A product leader with over 13 years in B2B software — spanning stints at Qwilt, Iguazio, and GigaSpaces — Einav co-founded Guidde in 2020 with Dan Sahar, leveraging their shared background in video infrastructure to solve a problem every scaling company hits: how do you transfer what your best people know? In February 2026, Guidde closed a $50M Series B led by PSG Equity, bringing total funding to $80.6M, and is now used by 4,500+ enterprises — from Nasdaq to Bayer — across 50,000 applications.