Chinedu Eleanya is the founder and CEO of Mulberry, a New York based product protection platform that lets online retailers and direct-to-consumer brands offer affordable extended warranties at checkout. Born in Nigeria and raised in New Jersey after his father won a US visa lottery, he started a used-laptop export business from his Cornell dorm, co-founded the lease-to-own company Katapult in 2011, and launched Mulberry in 2018. A Forbes 30 Under 30 honoree, he has raised more than $37 million to build a consumer-first alternative to the legacy warranty industry.
Mulberry is a New York-based product protection platform that lets online retailers embed extended warranties and accident coverage directly into the shopping experience, and lets shoppers protect everything they buy through a free browser extension. Built on proprietary machine learning that maps any product to the right protection plan in real time, Mulberry pairs auto-adjudicated, AI-powered claims with an unlimited, zero-deductible consumer plan to make warranties simple, affordable, and people-first.