email-design
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Campaign Monitor and the art of waiting ten years
Two Australian designers built the email tool their clients needed, then waited a decade to take outside money. Campaign Monitor by Marigold still sells a deceptively useful idea: good marketing should be easier to make.
ScaleCreative and the case of the missing three weeks
A pet retailer needed four weeks to get campaign creative out the door. ScaleCreative says it brought that down to one. The interesting part is what happened between the brief and the finished ad.
Guaranteed Fresh puts the picture to work
Catalogs, brochures, email campaigns: Guaranteed Fresh describes a graphic-design practice built around clean layouts and photography. Its specialty sits where a good-looking page has a practical job to do.
Snack Bar Design Takes on the Work Behind the Launch
The Santa Rosa studio makes the screenshots, videos, and in-app visuals that big software brands need in steady supply. Its business offers a useful lesson in making creative work repeatable.
Obello Wants Your Brand Rules to Do the Boring Work
After years of watching carefully designed brands unravel in production, two agency founders built software to keep the rules intact. Obello’s bet: the next useful AI design tool will know what it is allowed to change.
Flodesk
Flodesk is a bootstrapped, San Francisco-based email marketing and e-commerce platform built for creators, coaches, and small businesses that care about design. Founded in 2019 by Rebecca Shostak, Martha Bitar, and Trong Dong, it pairs an intuitive drag-and-drop email builder with beautiful templates, automations, forms, link-in-bio pages, and a no-fee Stripe checkout. The company grew profitably to more than $36 million in annual recurring revenue and over 100,000 paying customers without taking outside funding, and in 2026 it launched Flodesk Studio, an AI design app that turns hours of email creation into minutes.