Sila Services is assembling a regional home-repair network without sanding the names off the trucks. Its bet is that the best way to scale HVAC, plumbing and electrical work is to keep local trust out front - and put recruiting, technology and capital behind it.
Hiller started with $500, one truck and a promise to leave the work area clean. Thirty-six years later, its real product is bigger than plumbing or HVAC: a repeatable system for making an anxious homeowner feel in control.