The Michigan startup has removed paint, screens and factory complexity from its electric pickup. What remains is a $24,950 test of whether restraint - plus a busy accessories marketplace - can make a new American car affordable again.

The Bollinger B2 is a boxy, all-electric pickup truck built for off-road purists who believe torque is a virtue and curves are a conspiracy. With 614 horsepower, a 120 kWh battery, and an aesthetic that would make a Land Rover Defender blush, it was the anti-Cybertruck before the Cybertruck existed.