electric-motorcycles
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Founder · Operator · Executive
The Five-Minute Meeting That Built a Motorcycle Company
Xulei Xu walked into a university meeting as a suspected idea thief and left with his future co-founders. His career since has been an argument for complementary teams, affordable electric mobility, and the occasional strategic U-turn.
xulei-xu · next-motorsRead →
Consumer · Hardware · Ecommerce
BRP Built a $8.4 Billion Playground. Then It Had to Decide Which Rides Were Worth Keeping
The maker of Ski-Doo, Sea-Doo and Can-Am learned an expensive lesson about wandering beyond its core. Its reset shows how a heritage manufacturer can prune a portfolio without putting nostalgia in charge.
powersports · recreational-vehiclesRead →