Lauren Berson Sugarman is the founder and CEO of Conceive, a 24/7 fertility and pregnancy care platform she launched in 2021 after her own three-year journey to motherhood. An executive-turned-entrepreneur, she previously held senior roles at Andreessen Horowitz, WeightWatchers, Google, and Citi, and runs Sugarman Ventures as an angel investor with 15+ company investments.
Angela Rastegar is the co-founder and CEO of Sunfish, a Los Angeles fertility-finance company that treats the cost of building a family as a problem worth engineering around. After a 2016 egg-freezing attempt left her facing a confusing, expensive and isolating bill with no insurance to lean on, she went to work inside the fertility industry, watched patients drain 401(k)s and sell engagement rings, and then built a platform of loans, grants, guidance and a money-back IVF Success Program priced off a patient's own biodata. A two-time founder with a Stanford biology degree and a Stanford MBA, she raised a $10M Series A in early 2025 and put a refund guarantee at the center of an industry that has long charged for attempts rather than outcomes.