education-savings
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Caley Adair Wants Marketing to Earn Its Keep
After two decades inside Canadian financial services, Embark's CMO is applying a measurement-minded philosophy to a product built around distant payoffs: a child's education.
Embark’s Big Bet: Make the RESP Boring Enough for Busy Parents
A 61-year-old scholarship-plan institution has rebuilt itself as a digital education-savings utility. The convenience is real - and so is the price of outsourcing the paperwork.
Jordan Lee Is Turning the College Fund Into a Team Sport
A teacher changed Jordan Lee's trajectory. Now the Backer founder is trying to turn a tax-code tool into something families can understand, start, and build together.
Backer
Backer is a San Francisco fintech company that makes it easy for families to open and grow tax-advantaged 529 college savings accounts, letting relatives and friends chip in through shareable gifting pages. Founded in 2016 as CollegeBacker, the company acquired the education-savings resource Saving For College in December 2023 alongside a $9.5M Series A round, pairing its consumer savings app with one of the web's most-used 529 research destinations.