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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

education-savings

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Legend
Caley Adair Wants Marketing to Earn Its Keep
Executive · Operator

Caley Adair Wants Marketing to Earn Its Keep

After two decades inside Canadian financial services, Embark's CMO is applying a measurement-minded philosophy to a product built around distant payoffs: a child's education.

caley-adair · embark-student-corpRead →
Legend
Jordan Lee Is Turning the College Fund Into a Team Sport
Founder · Executive · Operator

Jordan Lee Is Turning the College Fund Into a Team Sport

A teacher changed Jordan Lee's trajectory. Now the Backer founder is trying to turn a tax-code tool into something families can understand, start, and build together.

jordan-lee · backerRead →