The Buenos Aires company does not merely build online stores. It connects the messy machinery behind them - stock, orders, returns, marketing and all - for fashion brands trying to sell across Latin America.
Chameleon Collective sells senior operators without the usual pyramid of junior consultants. Its cleverest promise is also its exit plan: lead the change, do the work, recruit the team - then leave.
VaynerX looks like an agency group. Look closer and it behaves more like an attention portfolio - one that can spot a cultural signal, make the work, buy the media and sometimes own the audience too.