
After two freight-company exits, the FreightSaver co-founder is applying the same operating instinct to a problem he first tackled in 2007: helping overlooked athletes get organized, get realistic and get noticed.
A 52-person California 3PL made freight software feel human, cracked the Inc. 5000 and sold to Echo for an undisclosed price. Its most useful lesson is not about trucks - it is about packaging high-touch service so it can scale.