TraceLink runs the largest digital network for the pharmaceutical supply chain, connecting roughly 280,000 companies so drugs can be tracked from factory to pharmacy shelf. Born to fight counterfeit medicines, the Massachusetts company became the backbone for global serialization and DSCSA compliance, and is now pushing into no-code and agentic AI tools that let trading partners resolve shortages, recalls, and exceptions across the network.
Shabbir Dahod is the co-founder, President and CEO of TraceLink, the Massachusetts company that built the de-facto industry standard network for tracing pharmaceuticals from factory to patient. He started the company in 2009 out of ideas sparked at MIT, after earlier stints building multimedia and web products at Paul Allen's Asymetrix and Microsoft, and founding the serialization pioneer SupplyScape. Today he is pushing TraceLink's 291,000-entity digital network toward agentic AI and end-to-end supply chain orchestration, work that earned him a 2024 Pros to Know Lifetime Achievement Award.