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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

driver-education

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Legend
Ursula Romeo Is Marketing for the Moment After the Driving Lesson
Executive · Operator

Ursula Romeo Is Marketing for the Moment After the Driving Lesson

After thirteen years in mobile marketing, Ursula Romeo moved into driver education. At Young Drivers of Canada, her work sits where a 50-year-old training brand meets the phone-first habits of a new generation.

ursula-romeo · young-drivers-of-canadaRead →
Company
The $2,000 driving lesson: Why Young Drivers teaches the crash before the test
Education · Consumer · Enterprise

The $2,000 driving lesson: Why Young Drivers teaches the crash before the test

For families choosing between a cheaper road-test course and a premium safety program, Young Drivers of Canada makes one expensive bet: a licence is the beginning of driver education, not the end.

driver-education · driving-schoolRead →