She grew up inside the machinery of J.D. Edwards, left software to build institutions, and came back with a stubborn idea: enterprise systems should bend without breaking. Her other classroom is a dressage arena, where nerves travel straight down the reins.

The Yes& CEO has spent her career joining creative ambition to operational discipline. Her other arena, competitive dressage, makes the metaphor almost too neat: progress depends on precision, trust and knowing when to give the next cue.

By day, she markets digital trust to car dealers. Before and after, she has built a 20,000-plus-person horse community, launched an apparel label and ridden one unlikely partner from Training Level to Grand Prix.
A horse can't tell you its left hind is off. Equestic's SaddleClip listens to the gait instead - and riders in 65 countries are now training to what the data says.