At Dreamforce 2025 in San Francisco, Salesforce CEO and Chair Mark Benioff unveiled the Agentforce 360 platform and declared the arrival of 'the agentic enterprise' — a new era where humans and AI agents drive customer success together. The keynote positioned Agentforce as the fastest-growing product in Salesforce history, having handled more than 1.5 million customer service conversations in nine months. Benioff framed the moment around a central choice: whether AI replaces people or elevates them, arguing that AI built on trust and deep data context amplifies human potential. The keynote featured new products including Agentforce Vibes (vibe-coding), Data 360, Agentforce Voice, and Agent Script, alongside five customer stories from Williams-Sonoma, Pandora, PepsiCo, FedEx, and Dell.

Marc Benioff is the co-founder, chairman, and CEO of Salesforce, the company that invented cloud-based CRM and pioneered the SaaS model. He built Salesforce from a San Francisco apartment in 1999 into the world's largest enterprise applications company, while simultaneously pioneering the 1-1-1 corporate philanthropy model that has been adopted by thousands of companies globally. Owner of Time magazine since 2018 and a vocal advocate for stakeholder capitalism, Benioff sits at the intersection of tech innovation, spiritual practice, and social activism — swimming with dolphins in Hawaii one day, staging fake protests outside competitor conferences the next.