dog-food
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Petcurean Built a $44 Million Pet-Food Business by Treating Kibble Like a Portfolio
The Canadian company does not sell one universal answer to the pet-food aisle. It sells four sharply drawn promises - then makes nutritionists, distributors and recyclable bags carry the weight.
The Wedding Registry for Shelter Pets Is Run by an NFL Referee
John Hussey officiated Super Bowl XLV. His day job is a Seal Beach platform that has routed more than $100 million to 4,600 animal rescues - by selling them dog food instead of taking a cut of their donations.
The Pet-Food Company That Turned a Sailor's Biscuit Into a Wellness Portfolio
A Gloucester bakery's hard-tack biscuit became the first crumb in a century-long pet-food story. Today, Wellness Pet Company is betting that premium nutrition, functional formulas and a daily dental chew can all belong in the same bowl.
Nestlé Purina North America
Purina turned a checkerboard feed business into a pet-care system that reaches the grocery aisle, the veterinary clinic and the modern home. Its advantage is less one famous bag than a century of science, factories and brands built for almost every bowl.
Champion Petfoods
Champion Petfoods turned a simple premise - put more recognizable animal ingredients into the bowl - into two global premium brands. Four decades in, the Mars-owned company is betting that the next contest in pet food will be won in the pilot kitchen as much as the pet-store aisle.