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Jaiseung Choi and the business of one less thing to do
A loyalty app taught Spoqa’s co-founder how much work a customer will refuse to do. From café counters to restaurant orders, Jaiseung Choi has kept returning to the same question: what can we take off someone’s hands?
Grant Sohn
Grant Sohn is the co-founder and co-CEO of Spoqa, the Seoul-based company behind Dodo Point, Korea's #1 offline rewards service, which grew past 20 million users and 10,000+ merchant partners. A Stanford economics graduate and former McKinsey analyst, he left consulting in the United States to build loyalty software for brick-and-mortar shops in South Korea. In 2018 he co-founded Carry Protocol, a blockchain venture aiming to give shoppers control of their own transaction data, and after selling Dodo Point to Yanolja in 2022, he refocused Spoqa on restaurants with Kitchenboard.