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Jaiseung Choi and the business of one less thing to do
A loyalty app taught Spoqa’s co-founder how much work a customer will refuse to do. From café counters to restaurant orders, Jaiseung Choi has kept returning to the same question: what can we take off someone’s hands?
Spoqa
Spoqa is a Seoul-based software company that builds tools for the people who run shops and restaurants. It first became known for Dodo Point, a tablet-based loyalty service that replaced paper stamp cards across tens of thousands of Korean stores and signed up tens of millions of customers with nothing more than a phone number. After selling Dodo Point to Yanolja in 2022, Spoqa rebuilt around Kitchenboard (formerly Dodo Cart), a B2B platform that helps restaurant owners order, manage, and pay for their ingredients - matching them with vendors and using AI to turn messy supplier chats into structured orders. Along the way Spoqa also released Spoqa Han Sans, a free, open-source Korean typeface used widely across the Korean web.
Grant Sohn
Grant Sohn is the co-founder and co-CEO of Spoqa, the Seoul-based company behind Dodo Point, Korea's #1 offline rewards service, which grew past 20 million users and 10,000+ merchant partners. A Stanford economics graduate and former McKinsey analyst, he left consulting in the United States to build loyalty software for brick-and-mortar shops in South Korea. In 2018 he co-founded Carry Protocol, a blockchain venture aiming to give shoppers control of their own transaction data, and after selling Dodo Point to Yanolja in 2022, he refocused Spoqa on restaurants with Kitchenboard.