digital-philanthropy
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Yoonhyung Lee and the art of asking people to care
Before she became CEO of M+R, Yoonhyung Lee helped invite the public into the Smithsonian’s work. Her career follows a deceptively difficult question: how do you turn someone’s interest into a reason to take part?
The $5 Promise That Made Healthcare Personal
Watsi turned a stranger's plea on a Costa Rican bus into a radically legible way to fund surgery. The elegant part is the $5 donation; the hard part is everything that must happen behind it.
Jason Hausske Wants Generosity to Feel as Easy as Sharing a Playlist
The Boise founder spent decades learning how people buy. With Cauze, he is applying those lessons to a harder question: what makes people give, return, and bring their friends?
Tiltify Turned the Donate Button Into a Multiplayer Game - and Creators Raised $100 Million in a Year
The old charity page asked for a card number and a mailing address. Tiltify asked whether a $5 gift should flood a Mario level - then built the rails connecting creators, communities and 8,000-plus nonprofits.