A trio of Cuban founders wrote software for small freight forwarders from a family apartment. Twenty-five years, four acquisitions and 2,300-plus customers later, Magaya's useful lesson is not about adding features - it is about knowing which mess deserves one system.
A Navy veteran used prepaid eBay shipments and a homemade rate engine to drag freight brokerage online. The clever part was not owning trucks - it was turning fragmented capacity, independent agents and software into a machine that private equity could not stop buying.
Global trade still runs on phone calls, spreadsheets and anxious follow-ups. Cogoport is packaging the messy middle - rates, bookings, customs, tracking, insurance and credit - into one operating layer for smaller businesses.
Highway is a Dallas-based logistics technology company that built the freight industry's Carrier Identity platform, verifying that the carrier a broker books is who they claim to be. Founded in 2022 by former TriumphPay CEO Jordan Graft, Highway connects a carrier's digital identity to its physical operations to stop double brokering, impersonation and freight fraud in real time. Its Identify, Connect and Monitor products - plus the newer Trusted Freight Exchange - serve more than 1,050 brokers, including 70 of the 100 largest freight brokers in the United States.
Nuvocargo is a digital-first freight forwarder and licensed U.S. customs broker built to simplify the $40B+ over-the-road freight market between the United States and Mexico. Through a single platform, it combines trucking, customs clearance, cargo insurance, carrier payments and trade finance, and is increasingly layering AI automation across the load lifecycle. Founded in 2019 by Deepak Chhugani, the New York- and Mexico City-based company has raised over $74M and rode the nearshoring wave to serve roughly 500 shippers including Kimberly-Clark, Nestle and Grupo Bimbo.
TrueNorth is a San Francisco software company building the operating system for trucking. Its AI dispatcher, Loadie, pulls freight from across the market and books loads for independent carriers and brokers - matching trucks to the most profitable freight, automating paperwork, and handling outreach. Backed by Sam Altman and Lachy Groom, the company wants to give solo truckers the economics and tooling of a large fleet.