digital-fitness
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Fithouse sold the freedom to change your workout
Yoga on Monday. HIIT on Tuesday. One membership for both. Fithouse bundled boutique fitness into an All Class Club - then COVID tested how much of the club could survive without the room.
Jean-Michel Fournier Keeps Betting on the Signal Inside the Noise
From a teenage electrician in southern France to the CEO of Muse, Fournier has built a career by translating emerging technology into experiences ordinary people can use.
Peloton Interactive
Peloton built a camera-ready fitness studio around a stationary bike. Now its higher-margin subscriptions, AI coaching and move into commercial gyms reveal the more durable idea underneath: fitness that feels scheduled, social and personal wherever you train.
Amanda Rees
Amanda Rees is the co-founder and CEO of Bold, a Los Angeles based digital fitness platform that delivers personalized, science-based exercise programs to help older adults build strength, ease pain, and prevent falls. A Princeton-trained chemical and biological engineer who is also a longtime dance and tai chi instructor, Rees built Bold after spending most of her twenties caring for her grandmother and discovering how few preventive tools existed for aging well. Bold partners with Medicare Advantage plans and has raised about $27 million in total funding, including a $17 million Series A.
Barry's
Barry's is the boutique fitness brand that turned the group workout into a nightclub. Founded in West Hollywood in 1998, it pioneered the high-intensity interval training (HIIT) class with its signature Red Room - low lights, loud music, treadmills and free weights - and helped launch the boutique fitness industry. Today Barry's runs roughly 90 studios across more than a dozen countries, sells a Fuel Bar nutrition line and a digital platform (Barry's X), and draws millions of class visits a year.