digital-experience-platform
(6)
Company.com and the business of fewer tabs
Company.com built a business around an unglamorous problem: small companies had plenty of software and too little time to manage it. Its move from bundled services to connected customer portals makes a useful case study in selling convenience.
Optimizely Grew Up. Your Testing Stack Might Have To.
The A/B-testing pioneer now wants to run the whole digital experience, from the first content brief to the last conversion report. For teams with enterprise complexity, that sprawl can feel less like bloat and more like relief.
Anil Aggarwal Built Bluetooth Chips. Then He Learned to Make Hotels Legible to Machines.
His career spans a Bluetooth-chip exit, a family business date, and two decades spent decoding how travelers discover hotels online. Now the Milestone CEO is preparing hospitality for search without a search box.
Milestone Inc
Milestone Inc is a Santa Clara-based, AI-native digital experience platform (DXP) company that helps enterprises get discovered across search and AI engines, personalize customer experiences, and accelerate customer acquisition. Founded in 1998 by Benu Aggarwal as a marketing company for hotels, Milestone has grown into a composable software and services provider whose GEO-first CMS, Schema Manager, Content Studio, AI Agents, Local Listings, Personalization Engine, and analytics power more than 2,000 brands across hospitality, financial services, restaurants, automotive, retail, and healthcare.
Sanity
Sanity is a content platform that treats content as structured data rather than pages, giving developers an API-first backend (the real-time Content Lake), a query language (GROQ), a rich-text spec (Portable Text), and a fully customizable React editor (Sanity Studio). Founded in Norway in 2016, it now positions itself as the 'Content Operating System for the AI era,' powering web, mobile, and agentic applications for teams like Nike, Puma, Figma, Cloudflare and National Geographic.
Contentful
Contentful is an API-first, cloud-native content platform - the company that popularized the 'headless CMS.' Founded in Berlin in 2013, it separates content from presentation so teams can store structured content once and deliver it anywhere: websites, mobile apps, kiosks, smart watches, or AI agents. It serves more than 4,800 brands, including roughly 30% of the Fortune 500, and in June 2026 entered an agreement to be acquired by Salesforce to power the content layer behind Agentforce.