dietary-supplements
(11)
VitaPerk Spent Five Years Hiding 15 Vitamins in Your Coffee - Here’s the Habit Hack Founders Can Steal
The Michigan startup tried to make vitamins disappear into America’s most stubborn ritual. The formula took years, the crowd round stayed small, and the underlying product lesson is still unusually portable.
The $2.9 Billion Vitamin Cabinet That Learned to Travel
iHerb began with one herbal remedy and grew into a cross-border machine for the bathroom cabinet. Its real product is confidence - the right bottle, from a traceable source, delivered before global distance becomes the customer's problem.
The Medical-Food Company That Learned to Own the Last Mile
Alfasigma USA sits in the narrow lane between prescription medicine and everyday nutrition. Its advantage is not one miracle ingredient, but control of the route from formulation and factory floor to clinician and customer.
The $7.3 Billion Company You Can't Buy Stock In
Two friends from Michigan turned a biodegradable cleaner and a handshake into the world's biggest direct-selling company. Seven decades later, Amway still refuses to sell a single share.
The 90-Year-Old Vitamin Shop That Refuses to Sit on the Shelf
From a Depression-era yogurt counter in Pittsburgh to a global supplement empire of roughly 14,000 people, GNC keeps rewriting the same question: what does a vitamin store look like when the customer shops on their phone?
AG1
AG1 built a reported $600 million business by turning a scoop of green powder into a morning ritual. Now the company that preached one product, one channel and one flavor is testing how far that ritual can stretch.
Bodybuilding.com
Bodybuilding.com helped invent the content-to-commerce fitness playbook. Now the 1999 internet original is trying to turn its store, workouts, social community and new health services into one daily habit.
RegASK
RegASK is a Singapore-based regtech company building an agentic AI regulatory intelligence platform for life sciences and consumer products teams. It monitors regulatory change across 160+ markets, pairs autonomous AI agents with a global community of 1,800+ regulatory experts to validate insights, and automates the workflows that turn regulatory updates into compliant action. Founded in 2018 by Caroline Shleifer, the company raised a $10M Series A in 2022 and in 2025 became the first vertical regulatory intelligence platform certified to ISO/IEC 42001 for AI management.
Floré
Floré, built by San Diego biotech Sun Genomics, makes probiotics the slow way: you mail in a stool sample, an accredited lab reads the whole genome of your gut microbiome, and an algorithm trained on tens of thousands of prior formulations builds a supplement matched to the bacteria you actually carry. Founded in 2016 by former Illumina and LabCorp genomicist Sunny Jain, the company sells a subscription that re-tests and re-formulates over time, and has published peer-reviewed research pairing its precision synbiotics with gut and autism-spectrum outcomes.
Magic Mind
Magic Mind makes a 2-ounce 'mental performance shot' built from a blend of around a dozen nootropics, adaptogens, vitamins and antioxidants - think lion's mane, ashwagandha, L-theanine and ceremonial matcha - designed to deliver calm focus without the jitter-and-crash cycle of a big cup of coffee. Founded in 2020 by James Beshara and William Hicks, the brand started in a San Jose commercial kitchen, grew through direct-to-consumer subscriptions, and has since pushed into national retail including Whole Foods, Erewhon, Sprouts and Albertsons. It raised a $12.4M Series A in September 2025.
resbiotic
resbiotic is a physician-founded microbiome health company building clinically tested probiotics, prebiotics, postbiotics, and bioactive botanicals around its Gut-X Axis platform - the idea that the gut talks to the rest of the body. Its flagship resB Lung Support is positioned as the first clinically tested probiotic targeting the gut-lung axis for respiratory health. Founded in 2020 by physician-scientist Dr. C. Vivek Lal out of microbiome research at the University of Alabama at Birmingham, the company sells direct-to-consumer and through retail including Walmart and GNC, and has raised roughly $20.6M to date.