A $55 million necklace gets the attention. The family business behind it runs on something quieter: knowing which stones to cut, which customers to follow, and which stories deserve a setting.
Daniel's Jewelers is a family-owned American fine jewelry retailer founded in 1948 and headquartered in Culver City, California. Operating more than 100 stores across California, Arizona, Texas, Nevada, New Mexico and Florida plus an e-commerce site, the company sells diamonds, watches, engagement rings and gifts at accessible price points. Its defining feature is dignified in-store financing that extends credit to underserved shoppers regardless of income or credit history, a model that has made it a fixture in Hispanic and multigenerational communities under the banner 'Own the Dream.'