Rajendra Soni

Rajendra Soni runs the United States arm of PNG Jewellers, the 190-plus-year-old Pune house famous for gold, diamonds and old-school karigari. He turned a single Sunnyvale storefront into the Bay Area's go-to address for South Asian wedding jewellery, then helped open Fremont, and keeps showing up at every ribbon cutting with the same line: customer first, then employees, then the bling.