
At Deliveroo, Simon Rohrbach learned to design for a company growing around him. At Plain, he had to learn how to make a company grow in the first place.

The former Google and Opendoor designer built Playbook around a stubborn idea: creative people should spend less time excavating folders and more time making the work that belongs inside them.

Zyner began with two laptops, months without a client and midnight calls from Colombo. Sehan Sanjula’s real product was not another design package - it was a way to make creative work arrive without the chase.

Before headless CMS had a name, a Brooklyn agency founder was tired of rebuilding the same back office. Two decades, five self-built versions and one beloved rabbit later, his workaround has become a lesson in patient software.