A ski bag, a driving shoe, a motocross boot. The Los Angeles design studio works where brand promises have to survive contact with the things people actually use.
The studio behind Beats, Ember and Square works on the awkward moment when new technology meets an old habit. Its most useful design move is often knowing what to leave alone.
A fictional heir in Santa Monica. Working artists in Scottsdale. A quieter kind of luxury in Sedona. EDG connects hospitality branding to the rooms, restaurants and small decisions that guests actually experience.