Emulate Energy is a Lund, Sweden cleantech company that builds white-label software turning everyday household devices - EV chargers, heat pumps, home batteries and solar inverters - into a coordinated, grid-ready fleet. Its platform lets utilities, retailers and grid operators connect, control and monetize distributed energy resources: cutting household bills, shaving grid peaks and unlocking flexibility-market revenue without asking customers to change tariffs or behaviour. Founded in 2020 on control-theory research from MIT and Lund University, Emulate runs live programs across Europe and the US.
Shwan Lamei is co-founder and CEO of Emulate Energy, a Lund- and Boston-based software company that turns everyday household devices - heat pumps, EV chargers, home batteries, solar inverters - into a coordinated 'virtual battery' that utilities can dispatch on flexibility and balancing markets. Trained as an industrial engineer at Lund University, he spent 15 years in industrial B2B sales and corporate development at SWEP and Dover before starting Emulate in 2020 with a childhood friend whose MIT postdoctoral research became the technical seed of the company. In April 2025 Emulate closed a EUR 5M Series A led by Helen Ventures to scale its DER orchestration platform across Scandinavia, the DACH region and the United States.