Company Profile · Clean Energy Software
Emulate Energy
The software layer that turns EV chargers, heat pumps, batteries and solar into a coordinated grid - one home at a time.
Lund, Sweden · Founded 2020 · 34 people
The software layer that turns EV chargers, heat pumps, batteries and solar into a coordinated grid - one home at a time.
Lund, Sweden · Founded 2020 · 34 people
Somewhere in a Swedish suburb, a heat pump switches off for eleven minutes and nobody notices. A neighbour's EV pauses its charge; a home battery quietly discharges into the evening peak. Individually, these are rounding errors. Coordinated across thousands of homes, they behave like a power station that no one had to build. That coordination is the business of Emulate Energy.
Founded in Lund in 2020, Emulate Energy builds white-label software that lets electricity utilities connect, control and monetize the distributed energy resources already sitting in their customers' homes - EV chargers, heat pumps, home batteries, rooftop solar and smart meters. The pitch is direct: turn every home into a grid-ready asset, without asking anyone to change their tariff or their habits.
The idea sits at the center of the energy transition's least glamorous problem. Renewables are intermittent; demand is not. As millions of electric cars and heat pumps come online, the grid needs flexibility - the ability to nudge consumption up or down in real time to match supply. Building more wires and batteries is slow and expensive. Emulate's bet is that most of the flexibility the grid needs is already installed behind the meter, waiting for software to conduct it.
Emulate's platform is organized into five parts that take a device from plugged-in to profitable. A utility can switch it on and begin running programs in as little as a day.
Integrates 60+ DER brands - EVs, batteries, heat pumps, solar inverters, thermostats, wallboxes and meters - into a single hardware-agnostic layer.
Smart control logic dispatches devices using market signals, forecasts and pricing while protecting customer comfort.
Opt-in flows, schedules and savings feedback that keep households informed and in control.
Routes aggregated flexibility into ancillary, intraday, imbalance and DSO programs - stacking value across markets.
Control-room visibility, diagnostics and operational oversight so the utility keeps total command.
Emulate sells to mid-sized electricity utilities, energy retailers, distribution system operators and aggregators - primarily across Sweden, Germany, Finland and, increasingly, the United States. The end beneficiary is the household, but the customer is the utility, and Emulate has designed the product around a specific anxiety of that buyer: the fear of handing control of customer relationships to a software vendor.
So the platform ships white-label, keeps the utility in total control, and promises no vendor lock-in. It also asks nothing of the end customer. There is no tariff migration and no behaviour change; the software works with existing fixed-price plans, reducing grid charges first and then monetizing whatever flexibility remains. For a utility weighing a pilot, "your customers won't notice, and you keep the keys" is a quieter sell than most cleantech makes - and an easier one.
Named partners and customers span the Nordic energy landscape and beyond: Skellefteå Kraft, Öresundskraft, Bixia, Telinet Energi, Modity, Göteborg Energi, Greenely, Germany's EnBW, Finland's Helen, and US cooperative-software firm NISC. The problems Emulate solves are the ones utilities feel most acutely today - peak demand that forces expensive grid upgrades, renewable intermittency that threatens stability, and customers who want lower bills without complexity.
Figures as published by Emulate Energy; approximate and program-dependent.
Against competitors that run months-long integrations, Emulate targets a single-day switch-on with no tariff change.
60+ device brands on one API - interoperability is the moat in a fragmented device market.
White-label, no lock-in. The utility owns the customer; Emulate provides the engine.
PhDs from Lund, MIT, Chalmers and Uppsala power the dispatch logic beneath the simple surface.
Emulate competes in a crowded field of virtual-power-plant and DER-orchestration software - names like gridX, Enode, Voltus, Leap, Uplight/AutoGrid and utility in-house tools. Its wedge is the combination of academic rigour in the control engine and radical simplicity at the point of sale. The founding technology traces to a co-founder's postdoc at MIT; the go-to-market promise is that a utility need not understand any of it to run a program by tomorrow.
Emulate operates a B2B - or more precisely B2B2C - software model. It licenses its white-label platform to utilities and retailers, who deploy it to their own residential base. Revenue comes from two directions: software licensing, and a share of the flexibility-market value the platform unlocks across ancillary, intraday, imbalance and grid-service programs. As a utility's fleet of connected homes grows, so does the pool of flexibility Emulate can stack across markets - aligning the company's upside with its customers' rather than against them.
The team behind it is small and deliberately deep. Roughly 34 people combine PhDs in control theory, AI and embedded systems with commercial leaders drawn from utilities such as E.ON and from Fortune 200 firms. The company keeps a foot on each continent: an engineering-anchored headquarters in Lund's Ideon Science Park and a commercial base in the Boston area, where CEO Shwan Lamei is based.
Emulate began as a bet between childhood friends who grew up and studied together in Lund - one an industrial engineer turned operator, the other a researcher whose MIT postdoc became the company's core technology.
M.Sc. in Industrial Engineering and Management from Lund University. Moved to the US in 2017 and co-founded Emulate in 2020. Now based in the Boston area, leading commercial expansion.
Childhood friend of Lamei whose postdoctoral research at MIT seeded the company's control technology - the science of turning ordinary home devices into a dispatchable virtual battery.
| Round | Amount | Date | Backers |
|---|---|---|---|
| Seed | SEK 22M | Aug 2022 | Axel Johnson AxSol, Skellefteå Kraft, Utvecklingsklustret Energi |
| Extension | SEK 32M | 2023 | Course Corrected (new), AxSol, Skellefteå Kraft, Utvecklingsklustret |
| Series A | €5M | Apr 2025 | Helen Ventures (lead), Enpulse, CC.VC, Skellefteå Kraft |
| Grant | $1M | 2025 | U.S. Department of Energy (US subsidiary) |
Shwan Lamei and Daria Madjidian launch Emulate on MIT and Lund control-theory research.
SEK 22M from Axel Johnson AxSol, Skellefteå Kraft and Utvecklingsklustret Energi.
SEK 32M added, with Course Corrected joining as a new shareholder.
Scales live utility programs and establishes a US presence near Boston.
Helen Ventures leads a €5M round; US subsidiary wins a $1M Department of Energy grant.
Strategic partnership with Hansen Technologies; US go-to-market expands via NISC.
"The energy system is evolving rapidly. In the next decade, millions of distributed energy resources will come online."
Shwan Lamei · CEO, Emulate Energy"The next challenge is adding enough flexibility to manage the increasing intermittency by getting consumers involved in balancing supply and demand at scale."
Mikael Myllymäki · Helen Ventures"This technology has the potential to lower energy costs and enhance grid stability."
Florian Fichter · CEO, EnpulseIt builds white-label software that connects, controls and monetizes home energy devices - EV chargers, heat pumps, batteries and solar - so utilities can use them as flexible grid resources while cutting customer bills.
Mid-sized electricity utilities, energy retailers, DSOs and aggregators across Europe and the US, who deploy it to their residential customers.
It was founded in 2020 in Lund, Sweden by Shwan Lamei (CEO) and Daria Madjidian, based on research from MIT and Lund University.
Several rounds, including a €5M Series A led by Helen Ventures in April 2025, plus a $1M U.S. Department of Energy grant for its US subsidiary.
It deploys in about a day, needs no customer tariff change or behaviour shift, integrates 60+ device brands, and keeps utilities in total control with no vendor lock-in.