democratic-campaigns
(6)
The Digital Campaign Shop Betting That Respect Converts
New Blue Interactive has raised serious money by rejecting one of digital politics' favorite habits: treating every supporter like a wallet with an inbox. Its wager is that better data and better manners can coexist.
The Two Percent Candidate and the Shop That Found His Majority
Technicolor Political sells a deceptively simple idea: put story before spend. The climb from roughly 2% to 52% in Chicago shows what that looks like when a campaign has five weeks to turn recognition into belief.
The Campaign That Begins Before the Campaign
818 Political sells mail, media and campaign strategy. Its more revealing product is confidence - built by watching a candidate work before deciding what voters should hear.
At Scale and the Seventy Percent Nobody Sees
A campaign may be remembered for its message. At Scale built a business around the less photogenic truth: the doors only get knocked when payroll, turf, training and data work first.
Uplift Wants Political Ads to Stop Thinking Like Television
The Berkeley firm built a business around a simple complaint: campaigns still split creative, buying and data into separate rooms. Uplift puts them back at one table - then gives that table software.
Storefront Political Media and the voters who walk to the fridge
Eric Jaye’s campaign firm has spent years wrestling with an awkward fact: buying an ad does not mean anyone watches it. Its experiments reveal just as much about the economics of consulting as they do about politics.