
A teenager selling newspaper subscriptions learned to follow the buyer. Four decades later, Michael Dell is still rearranging the computer business around that lesson.

After more than two decades inside Dell, Sudharsan Rajagopalan has learned to make marketing answer to the business - through customer intelligence, partner economics and the quiet discipline of running the machine.

After two decades inside Dell, Gerri Tunnell is steering a global marketing organization through AI’s rewrite of the buying journey - while keeping human trust at the center.