
A teenager selling newspaper subscriptions learned to follow the buyer. Four decades later, Michael Dell is still rearranging the computer business around that lesson.

After more than two decades inside Dell, Sudharsan Rajagopalan has learned to make marketing answer to the business - through customer intelligence, partner economics and the quiet discipline of running the machine.

After two decades inside Dell, Gerri Tunnell is steering a global marketing organization through AI’s rewrite of the buying journey - while keeping human trust at the center.
Dell Technologies is a multinational technology company headquartered in Round Rock, Texas, that designs, sells, and supports personal computers, servers, data storage, networking, and IT services. Founded by Michael Dell in 1984, it pioneered the direct-to-customer, build-to-order sales model and grew into one of the world's largest infrastructure and PC vendors. Following its 2016 merger with EMC, Dell now spans consumer laptops, workstations, and a fast-growing AI-optimized server business serving customers in more than 180 countries.