deductions-management
(2)
The $55 Million Case for a Boring Back Office
Confido began with a mundane problem: the check from a retailer rarely matches the invoice. Its answer grew into one system for the money, promotions, and forecasts behind a consumer brand.
Glimpse
Glimpse is an AI-native platform that automates deduction management for consumer packaged goods (CPG) brands. Its AI agents log into retailer portals, gather scattered documents, classify and validate deductions against internal data like promotion calendars and supply-chain records, then file disputes and recover cash that brands would otherwise write off. Founded in 2024 by three Purdue classmates after pivoting from an Airbnb product-placement startup, Glimpse works with 200+ brands and retail partners including Suave, Chapstick and Lemon Perfect, and raised a $35M Series A led by Andreessen Horowitz in March 2026.