Retailers deduct money from consumer brands for hundreds of reasons - shortages, chargebacks, codes nobody recognizes. Glimpse built AI agents to find them, validate them, and dispute the bad ones.
Every time a consumer packaged goods brand ships to a retailer, money can quietly disappear.
A grocery chain pays an invoice short and cites a deduction code. A drugstore charges back a fee for a late delivery. A distributor like UNFI or KeHE nets out a promotional allowance. Individually these are small - a few hundred dollars here, a few thousand there. Across a year and a thousand SKUs, they add up to real margin, and most of it gets written off because no one has time to fight it.
Glimpse is built to fight it. The platform deploys AI agents that log into a retailer's portal, hunt down the scattered documents behind each deduction, and centralize them in one place. Then the agents classify each deduction and validate it against the brand's own data - supply-chain records, promotion calendars, invoices and freight documents - to decide which deductions are legitimate and which are not.
When a deduction is invalid, Glimpse files the dispute, follows it through the retailer's process with humans-in-the-loop for quality assurance, and syncs recovered cash back into the brand's ERP. What used to be a spreadsheet marathon across a dozen systems becomes an automated workflow.
The company calls itself the "system of action" for CPG retail operations - not a dashboard that tells you a number, but software that actually does the back-office work. Its agents, the company says, are trained on billions of dollars of CPG transactions.
"Our mission is to bring consumer brands into the world of AI - Glimpse puts millions of dollars back into their operations and margins."
Glimpse's pitch is measured in recovered cash and reclaimed hours.
FIGURES REPORTED BY GLIMPSE · ONE $1B CPG BRAND: 17,000 DEDUCTIONS REVIEWED IN <24 HRS VS. ~2 YEARS MANUALLY
AI agents pull scattered documents from retailer portals, classify each deduction, and validate it against internal supply-chain and promotion data.
Files disputes on invalid deductions and, with humans-in-the-loop, follows each one to resolution - a reported 91% win rate.
Identifies and recovers invalid fees and chargebacks, then syncs the recovered cash back to the company ERP.
Automates payment matching and reconciliation across dozens of retailer and internal systems.
Decodes deduction line items, maps GL codes, and surfaces trade-spend visibility for finance and sales teams.
Glimpse works with more than 200 brands and retail partners. Named customers include Suave and its lip-balm brand Chapstick, plus Lemon Perfect, IQBAR, Brami, Evermark, PLTFRM and PRESENCE. Its agents operate across the retailer ecosystems that dominate CPG - UNFI, KeHE, Target, Walmart and Amazon - and the platform processes more than $1B in invoices a year.
The differentiator Glimpse leans on is being AI-native rather than a service bureau or a legacy tool with automation bolted on. Traditional deduction recovery has meant hiring third-party agencies that take a cut, or staffing internal analysts who grind through portals by hand. Glimpse positions its agents as doing the login, retrieval, classification and validation end to end - then keeping humans in the loop only where judgment and follow-up matter.
That approach shows up in throughput. The often-cited example: one $1B CPG company had 17,000 deductions reviewed in under 24 hours, a task the company estimates would have taken roughly two years by hand. Glimpse says brands dispute 3x more volume on average once they switch.
Evermark's Sean Quinn, a senior director of FP&A, summed up the appeal from a finance seat: Glimpse "unlocked a new cash flow source worth millions previously written off." The company reports an average 4-5x return on investment, with some early adopters seeing far higher.
"Glimpse unlocked a new cash flow source worth millions previously written off."
Glimpse's three co-founders - Akash Raju, Anuj Mehta and Kushal Negi - met at Purdue University. Their first company, launched in 2020, put products inside Airbnb rentals. It never found product-market fit. Rather than split up, the team went looking for a sharper problem, and their exposure to brand back offices pointed them at the chaos of retail operations.
By 2024 they had pivoted fully into Glimpse. The bet: the tedious, multi-step, high-value work of chasing deductions is exactly the kind of task AI agents are suited to, and CPG finance teams were desperate for relief. Investors agreed. The company went through Y Combinator, raised $10M led by 8VC in 2025, then a $35M Series A led by Andreessen Horowitz in March 2026 - bringing total funding to about $52M.
Leads Glimpse and its vision to be the AI infrastructure layer for CPG and retail brands.
Part of the Purdue trio behind the pivot from product placement to deduction automation.
Co-built Glimpse's AI-native approach to retail back-office operations.
A B2B SaaS and AI service that sells against recovered cash, not just software seats.
| Dimension | Detail |
|---|---|
| Category | CPG deduction & dispute automation |
| Model | B2B SaaS / AI service; ROI framed against recovered cash (reported 4-5x average) |
| Customers | 200+ CPG brands & retail partners across UNFI, KeHE, Target, Walmart, Amazon |
| Scale | $1B+ invoices processed / year |
| Alternatives | Legacy deduction & trade-spend tools, recovery agencies, manual in-house teams |
| Headquarters | 368 9th Ave, New York, NY |
| Team size | ~58 employees |
Glimpse competes against legacy deduction and trade-spend software, third-party recovery agencies that take a percentage, and the default option most brands live with: spreadsheets and overworked analysts. Its wedge is agentic automation aimed squarely at back-office retail finance - a corner of AI that generates less hype than chatbots but attaches directly to a brand's margin.
The future Glimpse founders launch a startup placing products inside Airbnb rentals.
Raju, Mehta and Negi pivot to Glimpse, automating CPG deduction and dispute management.
Glimpse raises $10M led by 8VC, reports 10x revenue growth, and reaches 200+ brands.
Andreessen Horowitz leads a $35M Series A, bringing total funding to about $52M.
Led by 8VC, with Y Combinator and Origin Ventures. Fueled the launch of AI-powered deduction management.
Led by Andreessen Horowitz (a16z) with continued participation from 8VC and Y Combinator.
Raised to date, funding the push to be AI infrastructure for CPG and retail.
Glimpse uses AI agents to automate deduction management for CPG brands - logging into retailer portals, gathering documents, validating deductions against internal data, and filing disputes to recover lost revenue.
It was founded in 2024 by Purdue classmates Akash Raju (CEO), Anuj Mehta and Kushal Negi, after pivoting from an earlier Airbnb product-placement startup.
About $52M total, including a $35M Series A led by Andreessen Horowitz in March 2026 and an earlier $10M round led by 8VC.
More than 200 CPG brands and retail partners, including Suave, Chapstick, Lemon Perfect, IQBAR and Brami, working across retailers like UNFI, KeHE, Target, Walmart and Amazon.
Glimpse reports a 91% dispute win rate, up to 80% reduction in manual hours, 3x higher dispute volume, and processes over $1B in invoices annually.