data-driven-marketing
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The Advertising Agency Named Luckie Stopped Believing in Luck
For seventy-three years, a family name has carried an awkward promise. Luckie’s answer was to replace chance with data, then teach an old Southern agency to behave like a modern operating system for attention.
The Campaign Shop Behind the School Bond
School districts do not merely need better messages. They need to know which neighbors have not heard them, what those neighbors fear, and how to turn a civic proposal into a choice people can understand.
The Bank Merger Happens in the Fine Print
MKP built a business around the least glamorous moment in banking: telling millions of customers exactly what is about to change, before confusion becomes an exit.
The LA Agency That Ditched 'LA' - And Won the Year
In September 2024, Deutsch dropped the two letters that told everyone where it lived. Three months later, Adweek named it U.S. Agency of the Year.
The Janitorial Startup That Became a $220 Million Marketing Machine
Grayson Lafrenz started a cleaning company, hired an SEO agency he couldn't understand, and brought the work in-house. What grew out of that frustration now runs roughly $800 million in ad spend through software Power Digital wrote itself.
dentsu
Dentsu began by selling newspaper ads to fund a news service. Today, the 125-year-old Japanese group is trying to make creative, media, data and AI behave like one machine - without sanding away the human judgment clients still pay for.
AppCard, Inc.
AppCard is a New York-based loyalty marketing and shopper analytics platform built for independent grocers and multi-location retailers. It captures SKU-level purchase data at the point of sale, then uses machine learning to deliver personalized offers, digital coupons and automated campaigns that help brick-and-mortar stores retain customers and grow sales. Founded in 2011 by ICQ co-founder Yair Goldfinger, the company serves thousands of independent grocers reaching tens of millions of shoppers, and has expanded into co-branded payment cards.
GGContent (GC Social Media marketing Inc.)
GGContent (GC Social Media marketing Inc.) is a global influencer-marketing firm that connects game publishers and consumer brands with creators across Twitch, YouTube, and TikTok. Founded in 2017 and led by CEO JH Kim, the company pairs a hands-on gaming background with an AI insights platform, ContentFlux, that mines live streams, videos, and social posts across YouTube, Twitch, CHZZK, and SOOP to identify trends, sentiment, and the influencers actually moving a market. With 600+ campaigns and a database of hundreds of thousands of global creator channels, GGContent has helped launch titles like Dave the Diver and Blue Archive.
Locala
Locala is a French-founded omnichannel advertising platform that helps global brands plan, buy, and measure multi-location marketing campaigns. Using location data, consumer-mobility signals, and machine learning, it connects online ad spend to real-world outcomes like store visits and foot traffic. Formerly known as S4M (Success for Mobile), the company rebranded to Locala in 2022 and works with brands including L'Oreal, Volkswagen/Audi, Subway, McDonald's, Nespresso, and L'Occitane.